How to write a Store Bio that tells your story

A shopper finds one of your products on SellLink, taps through to your storefront, and meets the business behind the product for the first time. What they read next is your Store Bio. It is a small piece of writing doing a big job, and it deserves a little care.

The site's own reason for it: "Use Store Bio to introduce your business and help shoppers discover more than an individual product." This post is about how to do that well.

What the Store Bio is

Your Store Bio lives on your public SellLink storefront, alongside your display name, logo, website link and social links. In the help center's words, signed-in sellers can add "a display name, unique storefront slug, biography, logo, website, and supported social links" - and published profile details are public. The Store Bio is part of the free Storefront plan, so if you have a storefront, you already have one waiting to be written.

Products get browsed. The bio is where a browser becomes someone who understands your business. In the site's words, shoppers can "discover your products, learn about your business, visit your SellLink storefront, and see the places where you sell." The bio carries the middle of that sentence - the business. One product brought them in; the bio shows them the rest of what you do and everywhere you sell.

Answer three questions

A good Store Bio answers three questions, in plain sentences.

Who you are. The person or people behind the products. Your name, your place, how the business started. One or two honest sentences do more than a paragraph of polish.

What you sell. The kinds of products a shopper will find, in the words a shopper would use. Whether you make, source or curate what you sell, say it plainly - this is also what helps the right shoppers recognize they are in the right place.

Why you do it. What makes the business yours: why you chose these products, what you care about in how they are made or chosen, what a customer can count on from you. This is the part no marketplace listing has room for, and the part people remember. Two sellers can offer the same kind of product; no one else has your reason.

Write it like you would say it

A few habits that make bios read well:

Use the voice you would use with a customer standing in front of you. If a sentence would sound stiff out loud, rewrite it.

Prefer specifics to adjectives. "Small batches, roasted in Colorado" tells a shopper more than "high quality." One concrete detail is worth three compliments.

Write for the first-time visitor. They found one product and tapped through. Give them the context they are missing, not a history of everything.

Remember it is public. Share only what you would happily tell a stranger. And skip the links and handles - your website and supported social links have their own fields on the storefront, so the bio can stay clean prose.

A starting shape

If a blank box is the hard part, start from three sentences and make them your own:

"We are [your name or business], a [place]-based [kind of business]. We sell [the products] for [the people they are for]. We started because [why], and we still [what you care about] today."

Then read it out loud once, cut anything that sounds like a brochure, and publish. It does not need to be long to be good - it needs to be yours.

Keep it current

A bio is not a one-time task. When the business changes - a new product line, a new season, a new place you sell - give the bio the same update you would give a customer asking about you. A shopper who reads about last season's products and finds different ones loses a little confidence; a current bio keeps the whole storefront believable. Small, current and true beats long and out of date.

The short version

Your Store Bio is where shoppers meet the business behind the product. Answer three questions - who you are, what you sell, why you do it - in plain sentences with real specifics, keep the links in their own fields, and refresh it when the business changes. If you have not written yours yet, your free storefront is waiting at selllink.shop.

Questions? Write to us.

Brett and Shari

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